Sources and campaigns
Traffic sources, mediums, referrers and referring domains, plus every utm_source, utm_medium, utm_campaign, utm_term and utm_content value your links were visited with.
Feature
Link analytics for every click and scan
See where visits come from, which campaigns worked and who your audience is — across 21 reports that come with every plan, including Free.
No credit card required.
What you can measure
Each click and scan is recorded once, with its source, location, device and traffic-quality checks.
Where your audience is
A world map with countries and cities, and the languages your visitors' browsers ask for.
Devices and networks
Device types, browsers, operating systems and screen resolutions, plus internet providers and networks.
Clicks and QR scans apart
QR codes tag their own visits, so print and digital can be compared per link and per campaign.
About dynamic QR codesAutomated traffic flagged
Every visit gets bot, VPN, proxy, TOR and datacenter checks, summarised in the Security and bots report.
How visits are checkedA log of every visit
Filter the event log by date, event type, device, browser, operating system, country or traffic source, and open any click or scan to see everything it recorded.
All 21 reports, on every plan
Plans differ in how many links and QR codes you can have — never in which reports you see.
- Unique means unique
- A visitor counts as new only on their first-ever visit to a link — not once a day.
- In your time zone
- Hourly and daily charts follow the time zone set in your account, not the server's.
Overview
- Overview with period comparison
- Link performance
- Visitors and trends
- Clicks vs. QR scans
Acquisition
- Channels
- Sources
- Mediums
- Referring sites and pages
- UTM campaigns
Audience
- World map
- Countries
- Regions
- Cities
- Activity by hour and weekday
Technology
- Devices
- Browsers
- Operating systems
- Screens
- Languages
- Networks and ISPs
Traffic quality
- Security and bots
Plus a filterable log of every click and scan.
Related guides
Link Analytics7 min read
Understanding Visitor Analytics: The Metrics That Actually Matter
Total clicks tell a partial story. Learn how unique visitors, returning visitor patterns, device data, geo-location, and bot filtering give you the full picture.
Link Analytics7 min read
How to Identify Your Best Traffic Sources Using Link Analytics
Not all traffic is equal. Learn how to use attribution data, UTM campaigns, geo-location, and device insights to find the channels that drive real engagement.
Link Analytics6 min read
How to Use Geo-Location Data to Optimise Campaign ROI
City-level geo-location data reveals where your audience really is. Learn how to use location insights to improve targeting and campaign ROI.
Start measuring your links
Create a short link, share it, and the reports fill in as visits arrive.