Short links you can edit
Shorten any URL, then change where it points or pause it whenever you need to. The link you've already shared stays the same.
How short links workThe URL shortener that shows where every click comes from
Shorten a link, share it or its QR code, and see which channel, campaign, country and device each click and scan came from. Bot and VPN traffic is flagged, so you can trust the numbers.
The Free plan includes 1 short link with its own QR code and every analytics report. No credit card required.
Destination
https://shop.example.com/collections/spring-sale/outerwear?sort=newest&color=navy&ref=homepage-banner
Shortened to
longtoshorturl.com/s/x7Kp2qLmSpring sale — outerwearwith a QR code
- Clicks
- 1,284
- QR scans
- 312
- Unique visitors
- 1,037
Last 7 daysClicksQR scans
Top sources
- newsletter41%
- instagram.com25%
- QR code20%
- Direct14%
3.1% of visits flagged as bot, VPN or proxy traffic
From long link to live analytics in three steps
Nothing to install on your website — the short link does the tracking.
Create a short link
Paste a long URL and give it a name. The short link and its QR code are ready straight away.
Share it anywhere
Post it, email it or print the QR code. To compare channels, add UTM parameters to the same link:
longtoshorturl.com/s/x7Kp2qLm
?utm_source=newsletter See where visits come from
Each click and scan is recorded with its source, campaign, location, device and a bot check, and shows up in your reports.
Everything a campaign link needs
Short links, QR codes and the analytics behind them, in one account.
Dynamic QR codes, designed your way
Every short link comes with a QR code that follows its destination. Style it with templates, colours, dot and corner shapes, a frame and your logo, then download PNG, JPEG or SVG.
See the QR code featuresUTM campaign tracking
Add utm_source, utm_medium, utm_campaign, utm_term or utm_content to a short link and compare channels in the UTM and Campaigns reports — without a new link per channel.
Explore link analyticsAudience and device insights
Countries and cities on a world map, plus languages, devices, browsers, operating systems, screen sizes and network providers — in your own time zone.
Bot and VPN detection
Known bots are named and scored, and VPN, proxy, TOR and datacenter visits are flagged, so you can tell real reach from automated traffic.
Read about securitySocial link previews
Show your page's title, description and image when the short link is shared, and check how the card looks on X, LinkedIn and Facebook before you post.
Every report, on every plan
Click tracking, QR scan tracking and all 21 reports — from traffic sources to bot detection — come with every plan, including Free.
- Clicks and scans, side by side
- QR codes tag their own visits, so print and digital can be compared directly — per link and per campaign.
- Automated traffic, flagged
- Every visit gets bot, VPN/proxy/Tor and datacenter checks. Bots are left out of your reports by default and broken down in the Security and bots report.
- Unique means unique
- A visitor counts as new only on their first-ever visit to a link.
- Your time zone
- Hourly and daily charts follow the time zone set in your account.
Overview
- Overview with period comparison
- Link performance
- Visitors and trends
- Clicks vs. QR scans
Acquisition
- Channels
- Sources
- Mediums
- Referring sites and pages
- UTM campaigns
Audience
- World map
- Countries
- Regions
- Cities
- Activity by hour and weekday
Technology
- Devices
- Browsers
- Operating systems
- Screens
- Languages
- Networks and ISPs
Traffic quality
- Security and bots
Plus a filterable log of every click and scan.
What people track with it
Common setups, and the reports that answer the question behind each one.
Email and social campaigns
Which channel brought the visits?
Create one short link per campaign and add a different utm_source for each channel you post it in. The Campaigns and UTM reports put the channels side by side.
Reports to check
- Campaigns
- UTM parameters
- Traffic sources
Print, packaging and signage
Is anyone scanning the poster?
Print the QR code on posters, menus, flyers or packaging. Scans are counted separately from clicks, and if the page moves after printing you update the destination instead of reprinting.
Reports to check
- Clicks vs. QR scans
- Cities
- Devices
Creators and link in bio
Which platform sends my audience?
Put one short link in your profiles. Referrer reports show which platform sends the most visitors, and social previews keep the link looking right when it's shared.
Reports to check
- Referrers
- Referrer domains
- Visitors
Events and in-store promotions
When do people actually scan?
Add QR codes to badges, stands and handouts, then follow scans by hour and by day, along with the cities your visitors come from.
Reports to check
- Weekly overview
- Clicks vs. QR scans
- Countries
Privacy and security
What happens to your links and your visitors' data.
HTTPS on every link
Short links and the dashboard are served over HTTPS only.
Your data isn't for sale
We don't sell your data or your visitors' data, and the platform has no advertising integrations.
Payments handled by Stripe
Card details are entered on Stripe's checkout and never reach our servers.
You stay in control
Pause or delete any link, and ask us to delete your account and its data.
Start free, upgrade when you need more links
Every plan includes the full analytics suite. Paid plans raise how many short links, QR codes and saved QR templates you can create.
Free
No credit card- Short links
- 1
- QR codes
- 1
- Saved QR templates
- 1
- Analytics reports
- All
- Priority support
- Not included
Starter
- Short links
- 10
- QR codes
- 10
- Saved QR templates
- 5
- Analytics reports
- All
- Priority support
- Not included
Pro
- Short links
- 100
- QR codes
- 100
- Saved QR templates
- 10
- Analytics reports
- All
- Priority support
- Included
Enterprise
- Short links
- Unlimited
- QR codes
- Unlimited
- Saved QR templates
- Unlimited
- Analytics reports
- All
- Priority support
- Included
Monthly and yearly prices, and the full feature comparison, are on the pricing page.
URL shortener FAQ
The short version of what people ask before signing up.
How does Long To Short URL work?
Paste a long URL and you get a short link and a QR code for it. When someone opens the link or scans the code, they're sent on to your page and the visit is recorded — referrer, UTM campaign, location, device and a bot check — so your dashboard shows where your traffic comes from.
What's the difference between a static and a dynamic QR code?
A static QR code stores the destination URL itself, so it can never change. A dynamic QR code stores a short link instead. Every short link here comes with a dynamic QR code: change the link's destination and printed codes send people to the new page, with every scan counted in your analytics.
How do I track campaigns with UTM parameters?
Add UTM parameters to the short link you share, for example ?utm_source=newsletter&utm_campaign=spring-sale — the short forms s, m, cam, t and con work too. Each click is attributed to those values in the UTM and Campaigns reports, so one short link can be shared in several channels and compared.
What's included in the Free plan?
The Free plan includes 1 short link, 1 QR code and 1 saved QR design template, plus every analytics report. You don't need a credit card to sign up. Paid plans raise these limits — Enterprise includes unlimited short links.
Can I change where a short link goes after I've shared it?
Yes. Edit the destination at any time — the short link and its QR code stay the same, so anything you've already shared or printed keeps working. You can also pause a link, which stops it redirecting until you turn it back on.
How are bots and VPN traffic detected?
Each visit's browser signature is compared with a list of known bots and crawlers, which are recorded by name with a confidence score. The visitor's network is also checked for VPN, proxy, TOR and datacenter addresses. The results are in the Security and bots report.
What do you record when someone clicks my link?
The referrer, UTM values, approximate location (country, region and city), device, browser, operating system, screen size, language and network provider. It's shown in your dashboard to power your analytics and is never sold — the privacy policy has the details.
Can I use my own domain for short links?
Not currently. Short links use the longtoshorturl.com/s/ address — for example longtoshorturl.com/s/x7Kp2qLm.
Create your first tracked link
Sign up with email or Google, shorten your first URL and see where its clicks come from. The Free plan includes 1 short link and every report. No credit card required.