Featured · Short Links7 min read
How Short Links Transform Campaign Tracking
Stop guessing which campaigns drive results. Short links give you click-level attribution with real-time data so you can optimise with confidence.
By Sarah Jenkins
Guides to short links, QR codes and campaign tracking
Practical articles on tagging campaigns with UTM parameters, running QR code campaigns and reading your link analytics.
All articles
11 articles, newest first.
11 articles
Link Analytics7 min read
How to Identify Your Best Traffic Sources Using Link Analytics
Not all traffic is equal. Learn how to use attribution data, UTM campaigns, geo-location, and device insights to find the channels that drive real engagement.
Digital Marketing8 min read
Multi-Channel Campaign Tracking: A Step-by-Step Guide
Track campaigns across email, social, paid ads, and influencer channels. Learn to compare performance, filter bot traffic, and reallocate budget mid-campaign.
Link Analytics7 min read
Understanding Visitor Analytics: The Metrics That Actually Matter
Total clicks tell a partial story. Learn how unique visitors, returning visitor patterns, device data, geo-location, and bot filtering give you the full picture.
QR Code Marketing7 min read
How to Track QR Code Performance and Measure Print Campaign ROI
QR codes are measurable when you use the right tools. Learn which scan analytics matter, how to calculate print campaign ROI, and best practices for placement.
Digital Marketing6 min read
UTM Source vs UTM Medium: What's the Difference and Why It Matters
UTM source and UTM medium are often confused. Learn the difference between WHERE and HOW with real-world examples and avoid common tagging mistakes.
Short Links7 min read
How Short Links Transform Campaign Tracking
Stop guessing which campaigns drive results. Short links give you click-level attribution with real-time data so you can optimise with confidence.
Digital Marketing8 min read
Understanding UTM Parameters: A Complete Guide for Marketers
UTM tags are the backbone of campaign tracking. Learn how to structure them for maximum clarity and attribution accuracy.
QR Code Marketing7 min read
Dynamic QR Codes: A Complete Guide for Marketers
Everything you need to know about dynamic QR codes — from custom designs and logo embedding to scan analytics and real-time URL updates.
Link Analytics6 min read
How to Use Geo-Location Data to Optimise Campaign ROI
City-level geo-location data reveals where your audience really is. Learn how to use location insights to improve targeting and campaign ROI.
Business Growth6 min read
5 Ways Trackable Links Drive Business Growth
From social media bios to QR codes on product packaging — here are five practical ways businesses use short links and QR codes to grow.
Link Analytics7 min read
Real-Time Click Data: What It Means for Campaign Optimisation
Move beyond vanity metrics. Learn how live click data helps you make smarter campaign decisions while your audience is still engaging.
New articles by email
Get new guides on link tracking and campaign analytics when they're published. Confirm your address from the email we send — you can unsubscribe from any newsletter.